A number of years ago, Missouri University’s football team was playing Oklahoma University and Oklahoma was a huge favorite since they had an All-American quarterback. With just a few minutes to go in the first half, Oklahoma was winning 21-0. But on the last play of the first half, Oklahoma’s All-American quarterback was injured and had to be carried off the field on a stretcher and was out for the rest of the game. When the second half started, Missouri seemed to have a different mindset. Even though they were still competing against the same Oklahoma defense that held them scoreless in the first half, they were able to score three times in the second half but eventually lost the game by a point, 21-20. What made the difference? Their “belief” they could win once the Oklahoma quarterback was out of the game. And the Oklahoma team more than likely believed that with their quarterback out of the game, they could lose…and they almost did.  Bottom line: What you believe to be true is true for you, no matter how it plays out in the real world.  Which is why placebos are often so effective.