When NFL Saints Coach Sean Payton was informed the World Cup coach for Mexico was having his players abstain from sex for three weeks and then asked if his players should abstain on nights before games, he responded: “I’m for whatever we’ve been doing. How’s that?” But the fact of the matter is, it’s not what the coach believes, it’s what the athletes believe. I once worked with a Division I men’s basketball team and the night before a game their coach locked them into a hotel room so they would have to abstain from sex the night before a game, even though most of the players felt that having sex the night before a game helped them loosen up and relaxed them and they actually played better. Coaches should remember that it’s the athletes’ beliefs that affect performance, not the coaches.